Switch to Reels to boost reach
Muhammad Usman's current engagement rate of 0.26% is significantly below the 2.5-5% benchmark for micro accounts their size (10K-100K followers).
Details
Reels are proven to get higher reach for accounts under 50K followers and carry an average ER of 0.52% — nearly double Muhammad Usman's current 0.26% — making them their fastest lever for algorithmic growth. Commit to posting at least 3 Reels per week for the next 30 days and track whether their per-post ER climbs toward the 0.52% format benchmark.
