Shift Budget Toward Posts Over Reels
Studiomoonmoon's Posts ER is 2.9% versus a Reels ER of only 1.64% — nearly double the engagement per piece of content.
Details
Given that industry benchmarks show Reels ER averaging just 0.52% and Posts averaging 0.55%, static and carousel posts are dramatically outperforming format norms and should be prioritized in the content calendar. An audit of the last 24 posts suggests aiming for a ratio of at least 2 posts for every 1 Reel until the Reels ER climbs closer to the overall 2.7% account average.
