Shift Feed Strategy Toward Reels
Studio Mooi's Reels are dramatically outperforming their static posts — a 193.19% Reels ER versus just 0.58% for standard posts — yet their overall account ER sits at 0.62%, well below the 3.5-8% nano-tier benchmark.
Details
Industry data confirms Reels get higher reach for accounts under 50K followers, and Studio Mooi's own numbers prove the format works for their audience. Aim to publish at least 3 Reels for every 1 static post to shift their overall ER upward toward the nano benchmark.
