Shift Content Mix Toward Reels
The current engagement rate of 1.15% sits well below the nano-tier benchmark of 3.5-8%, and Reels are a direct lever to close that gap — industry data shows Reels get higher reach for accounts under 50,000 followers, which applies directly to the 5,524-follower account of Stress Less College Apps.
Details
Aim to make at least 50% of the next 20 posts Reels, mirroring the format that benchmarks show commands the strongest reach in this tier. Track whether the Posts ER of 1.35% climbs after 30 days of consistent Reels output.
