Convert Reels Into Carousel Posts
The Posts ER (2.82%) is outperforming the Reels ER (2.36%), yet industry benchmarks show Reels get higher reach for accounts under 50K — meaning the Reels are reaching more people but converting them to engagement less efficiently.
Details
Repurpose top-performing Reel concepts into carousel formats, since carousels benchmark at 0.55% content ER versus Reels at 0.52%, and the data confirms static/carousel content is already driving stronger engagement for the 5,673-follower account. Start by identifying the 5 highest-reach Reels from the last 90 days and rebuilding them as swipeable carousels with a strong hook slide.
