Switch to Carousels to Beat 0.4% ER
Lokesh D Prajapati's current engagement rate of 0.4% sits well below the mid-tier benchmark of 1-2%, but industry data shows carousels average 0.55% ER — the highest of any format.
Details
Audit their last 20 posts and replace at least 3 static image posts (which benchmark at only 0.45% ER) with carousel storytelling formats, such as multi-frame street photography walks through Ahmedabad neighborhoods, to immediately target a higher engagement floor.
