Shift Budget Toward Posts Over Reels
The Posts ER of 1.99% is significantly outperforming the Reels ER of 1.35%, meaning static posts and carousels are driving stronger audience interaction for the 313,437 followers.
Details
Prioritize feed posts as the primary content format and treat Reels as a secondary discovery tool rather than the engagement engine. Aim to maintain a posting ratio of at least 2 feed posts for every 1 Reel until the Reels ER closes the gap with the Posts ER.
