Double Down on Reels Immediately
Reels are already outperforming Posts — 0.49% ER vs.
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0.27% ER — yet both sit far below the nano-tier benchmark of 3.5-8%. With under 50K followers, Instagram's algorithm prioritizes Reels for reach, meaning shifting the content mix toward Reels is the highest-leverage move right now. Aim to make at least 60% of the next 10 uploads Reels to capitalize on that algorithmic reach advantage and close the gap on the 0.29% overall ER.
