Shift Feed Strategy Toward Carousels
Posts ER sits at 2.16% and Reels ER at 2.09%, meaning neither format is clearly outperforming the other — but industry benchmarks show carousels lead all formats at 0.55% average ER versus 0.52% for Reels.
Details
Prioritize publishing at least 2 carousels per week, using multi-slide storytelling or educational content to encourage swipe-throughs, which signals higher value to the algorithm and can push the overall ER closer to the nano-tier benchmark of 3.5-8%.
