Shift Primary Format to Reels
The current engagement rate of 1.06% sits well below the nano-tier benchmark of 3.5-8%, and Reels are the fastest lever to close that gap — industry data shows Reels get higher reach specifically for accounts under 50,000 followers like Abi Steff at 2,413.
Details
Aim to make at least 3 of the next 5 posts Reels, tracking whether median likes climb above the current baseline of 21.0 per post.
