Shift Content Mix Toward Reels
The Reels ER of 9.0% massively outperforms the Posts ER of 0.92% and crushes the industry Reels benchmark of 0.52%.
Details
Since only 21 posts were analyzed, prioritizing Reels as the primary format going forward will pull the overall 0.83% ER closer to (or above) the mid-tier benchmark of 1-2%.
