Shift to Carousels to Beat 0% ER
With a current engagement rate of 0.0% against a macro-tier benchmark of 0.5–1%, the content format strategy needs an immediate overhaul.
Details
Industry data shows carousels lead all formats at 0.55% ER, outperforming static images (0.45%) and Reels (0.52%) — prioritize posting carousels for the next 10 posts and track whether median likes recover from the current -1.0 baseline. A practical first step: convert top-performing static content into multi-slide carousels with a strong hook on slide one to drive swipe-through behavior.
