Shift Budget Toward Reels Immediately
STARS Training Academy's Reels are already outperforming their static posts with a 0.82% ER versus 0.48% for standard posts — yet their overall account ER sits at just 0.57%, well below the 3.5-8% nano-tier benchmark.
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Since industry data confirms Reels get higher reach for accounts under 50K followers, prioritizing Reels in their content calendar is the single fastest lever to close that gap. Aim to make at least 60-70% of their next 10 posts Reels to compound that 0.34-point ER advantage STARS Training Academy already has in that format.
