Turn Likes Into More Comments
The 2.21% overall ER is below the 3.5-8% nano benchmark, while the 48-like median, 3-comment median, and 9.2:1 like/comment ratio show an opportunity to convert more likes into discussion.
Details
On every new Instagram post, end the caption with one specific either/or question, then pin a follow-up prompt to encourage more than 3 comments.
