Shift Posting Mix Toward Reels
The current engagement rate of 0.91% sits well below the 2.5-5% benchmark for micro-tier accounts, and Reels are a direct lever to close that gap.
Details
Industry data shows Reels get higher reach specifically for accounts under 50,000 followers — which applies to srilata addepalli's 46,078 followers — making this the highest-leverage format available right now. Aim to make at least 50% of the next 20 posts Reels and track whether the median likes (currently 410) and median comments (currently 9.5) rise within 30 days.
