Replace Reels With More Carousel Posts
Srishti Dixit's Reels are severely underperforming at a 0.57% ER, while their Posts are delivering a 3.48% ER — a 6x difference.
Details
Industry benchmarks confirm Reels only average 0.52% ER at Srishti Dixit's tier, meaning carousels (benchmarked at 0.55%) are a more reliable format for driving engagement. Shift at least 60% of Srishti Dixit's content calendar to carousel posts to consistently leverage their stronger 3.48% post ER and pull their overall account ER above its current 1.45%.
