Double Down on Reels Format
The Reels ER sits at 49.94% compared to a static Posts ER of just 0.09% — a massive gap that shows the audience responds overwhelmingly to video over static content.
Details
Shift the posting cadence to prioritize Reels over static images, since even the industry benchmark favors Reels (0.52%) over static images (0.45%) for the mid-tier bracket.
