Prioritize Static and Carousel Posts Over Reels
The Posts ER sits at 3.47% compared to Reels ER at only 2.49% — a nearly 1-point gap.
Details
Since the overall ER of 3.37% already exceeds the micro-tier benchmark (2.5-5%), shifting more of the content calendar toward static/carousel formats that are clearly resonating more with the 43,322 followers, and using Reels selectively for reach rather than as the primary engagement driver, is recommended.
