Move 01

Replace Static Posts With Carousels

Their current engagement rate of 0.09% is severely below the mid-tier benchmark of 1-2%, and their median of only 1.0 comment per post signals passive scrolling rather than active interaction.

Details

Carousels drive an industry ER of 0.55% — over 6x their current rate — because the swipe mechanic forces repeated interaction; commit to making at least 3 of their next 5 posts multi-slide carousels with a strong hook on slide 1 and a direct question on the final slide to pull comments up from that 1.0 median.

Move 02

Fix Their Like-to-Comment Ratio Urgently

A like-to-comment ratio of 112.3:1 — against their median of 166.5 likes and just 1.0 comment — tells the Instagram algorithm their content is not sparking conversation, which suppresses distribution and keeps their ER anchored at 0.09%.

Details

End every caption with a single, low-friction question tied directly to their post topic (e.g., 'Which would you choose — A or B?') to convert even a fraction of those 166 passive likers into commenters; moving from 1.0 to just 5 median comments would more than quadruple their comment-driven engagement signal.

Move 03

Leverage Their Follower Count for Brand Deals

At 187,455 followers their estimated brand deal value is only $250-$1,000 per post, but that floor is suppressed by their 0.09% ER since 73% of brands prioritize engagement rate over follower count.

Details

Prioritize raising their ER toward the 1-2% mid-tier benchmark before pitching deals, and in the meantime publish a rate card — creators with published rate cards close deals 40% faster — positioning them for UGC work at the intermediate rate of $500-$2,000 per video, which does not penalize low on-profile ER the way feed-post deals do.

ꜱʀᴇᴇᴠɪᴅʜʏᴀ ꜱᴀɴᴛʜᴏꜱʜ's InstagramEngagement

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What to fix next

Replace Static Posts With Carousels

Fix Their Like-to-Comment Ratio Urgently

Leverage Their Follower Count for Brand Deals

What does your Instagram say about you?