Shift Budget Toward Posts Over Reels
their Posts are outperforming their Reels by nearly double — 1.17% ER vs.
Details
0.62% ER — so prioritizing static posts or carousels in their content mix is the clearest lever they have right now. Industry benchmarks show carousels average 0.55% ER and static images 0.45%, meaning their Posts ER of 1.17% is already beating both formats — lean into whatever is driving that. Audit their top-performing posts from the 27 analyzed, identify the common content theme or format, and replicate it at least 3x per week.
