Replace Reels With Carousel Posts
Sprite Philippines's Reels are underperforming at 0.25% ER — half Sprite Philippines's already-low Posts ER of 0.5% — while industry benchmarks show Carousels average 0.55% ER, outperforming both Reels (0.52%) and Static images (0.45%).
Details
Shift Sprite Philippines's next 5 posts to multi-slide Carousels with a strong hook on slide 1 and a clear call-to-action on the final slide to drive swipes, which Instagram's algorithm counts as extended engagement. This single format swap targets the highest-performing content type in Sprite Philippines's tier and directly addresses their weakest metric.
