Shift Posting Strategy Toward Reels
Steffi Hill 💜's Reels are generating a 1.55% ER compared to just 0.27% for static posts — that's nearly 6x better performance within their own content mix.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and their 54,251 followers sit right at that threshold, prioritizing Reels now is critical before that reach advantage diminishes. Aim to replace at least half of their current static post output with Reels to pull their overall account ER closer to the 2.5–5% micro-tier benchmark, up from their current 0.38%.
