Shift Post Mix Toward Reels
spents' Reels are dramatically outperforming their static posts — 24.82% ER versus 3.45% ER on posts — meaning Reels drive roughly 7x more engagement per piece of content.
Details
Audit spents' current 27-post sample and aim to make at least 60% of new uploads Reels to capitalize on that gap. This directly protects spents' overall 3.9% account ER, which already sits well above the 1-2% mid-tier benchmark, and keeps it climbing.
