Convert Comments With Direct Call-To-Actions
The like-to-comment ratio is 511.7:1, meaning followers are passively liking but rarely responding — the median post earns only 4.5 comments despite 609.5 likes.
Details
End every caption with a single, low-friction question directly tied to the content (e.g., 'Drop a 🐱 if your cat does this too') to convert even 1% of likers into commenters, which would more than double the current comment median and push the already-excellent 3.7% ER even higher within the micro-tier benchmark range of 2.5-5%.
