Shift Feed Mix Toward Carousels
The current engagement rate of 0.45% sits below the mid-tier benchmark of 1-2%, and the like/comment ratio of 14:1 suggests passive scrolling rather than active interaction.
Details
Carousels average a 0.55% ER versus 0.45% for static images — swapping at least half of the static posts for carousels could directly lift the overall rate. Each carousel slide should be designed to prompt a swipe by ending slide one with an unresolved question or data point, forcing deeper interaction per post.
