Shift Content Mix Toward Static Posts
Sowmya Harish's Posts ER sits at 14.88% while Reels ER is only 2.97% — a nearly 5x gap that runs counter to the industry norm where Reels typically outperform static content for accounts under 50K followers.
Details
Since feed posts are dramatically outperforming Reels, reallocate more of the content calendar to carousels and static images, and treat Reels as a secondary, lower-priority format until their ER improves.
