Shift to Reels to Close ER Gap
The current engagement rate of 1.78% sits well below the nano-tier benchmark of 3.5-8%, meaning there is significant room to grow.
Details
Reels are the highest-reach format for accounts under 50K followers and command a 20-40% engagement premium over static posts — prioritize publishing at least 3 Reels per week to capitalize on algorithmic distribution and push the ER closer to the nano-tier floor of 3.5%. Track each Reel's individual ER against the current posts ER of 1.87% to confirm the format is lifting the numbers.
