Shift Content Mix Toward Reels
The Reels ER sits at 2.37% versus 1.95% for standard posts, and industry data confirms Reels get higher reach for accounts under 50K followers like 소해 | 육아해도 취향은 지킬래요 (3,255 followers).
Details
Increasing Reels frequency should help close the gap between the current 1.87% overall ER and the nano-tier benchmark of 3.5-8%.
