Double Down on Reels Immediately
Viren Sood | MBA | Careers Reels are generating an 18.24% engagement rate compared to just 2.29% on static posts — that is nearly 8x the performance.
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Given that 73% of brands prioritize engagement rate over follower count, shifting their content calendar to a Reels-majority format is the single fastest way to increase both organic reach and their brand deal value, which currently sits at $2,000–$10,000 per post.
