Convert Comments Into Conversation With CTAs
Sonu Parjapat's like-to-comment ratio is 26.9:1, meaning comments are relatively scarce compared to likes — yet their median comment count of 130.5 shows real audience willingness to engage when prompted.
Details
Add a direct, single question CTA at the end of every caption to lower the friction for commenting, which can push their already-excellent 5.22% ER (above the 2.5-5% micro-tier benchmark) even higher and strengthen their case for brand deals, since 73% of brands prioritize engagement rate over follower count.
