Shift Reels Strategy Toward Posts
Sonia Kheratkar ®️'s Posts ER of 3.8% is significantly outperforming their Reels ER of 2.43% — a gap of 1.37 percentage points.
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While industry benchmarks note that Reels get higher reach for accounts under 50K followers, reach alone isn't converting to engagement for their account, so prioritize static posts and carousels as their primary engagement drivers while using Reels selectively for discovery. Audit Sonia Kheratkar ®️'s last 10 Reels to identify if a specific format, topic, or length correlates with higher engagement, and double down on that pattern.
