Shift Feed Strategy Toward Reels
Their Reels are dramatically outperforming their static posts — 88.83% ER versus 1.72% for standard posts — yet only a fraction of their 23 analyzed posts appear to be Reels.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers (Sonia Sidhu-Kennedy is at 19,077), prioritizing Reels as their primary format is the single highest-leverage move Sonia Sidhu-Kennedy can make. Aim to make at least 60-70% of their new content Reels to compound that reach advantage and push their overall 2.0% ER closer to the 2.5-5% micro-tier benchmark.
