Shift Content Mix Toward Static Posts
sona's Posts ER sits at 590.79% versus Reels ER of just 9.48% — a massive gap showing the audience responds far more strongly to feed posts/carousels than short video.
Details
Given industry benchmarks show carousels average only 0.55% ER, the 590.79% is exceptional, so prioritizing 3-4 static/carousel posts per week over reels will capitalize on this strength.
