Shift Posting Strategy Toward Reels
Shannon Belknap REALTOR®'s Reels are dramatically outperforming their static posts — 41.12% ER on Reels versus just 0.81% on posts — yet only a fraction of their 23 analyzed pieces appear to be Reels.
Details
Industry benchmarks confirm that Reels get higher reach for accounts under 50,000 followers, and their 2,792-follower account sits squarely in that window. Aim to make at least 60-70% of their new content Reels to capitalize on this outsized performance gap and push their overall account ER closer to the nano-tier benchmark of 3.5-8%.
