Double Down on Static and Carousel Posts
Feed posts are generating a 14.56% ER, nearly 5x the nano-tier average of 3.5-8%, while Reels lag far behind at just 3.04% ER.
Details
The posting cadence should shift to prioritize static/carousel content and treat Reels as a secondary format until the cause of the underperformance relative to the account's own benchmark is diagnosed.
