Shift Content Mix Toward Reels
쏠하우스's Reels ER (15.86%) outperforms the Posts ER (14.8%), and industry data shows Reels get higher reach for accounts under 50K followers, which includes the 1,267-follower base.
Details
Increase Reels frequency relative to static posts to capitalize on this format advantage and push the overall ER further above the nano tier benchmark of 3.5-8%.
