Convert Comments With Carousel CTAs
SOFIA COELHO's like-to-comment ratio is 144.4:1, meaning their audience scrolls and double-taps but rarely stops to respond — carousels average a 0.55% ER industry-wide and naturally prompt swipe-through behavior that can surface comment prompts on the final slide.
Details
End every carousel with a direct question or fill-in-the-blank prompt on the last frame to convert passive likers into commenters. Even a modest improvement in comment volume would meaningfully lift their 0.7% ER and strengthen their positioning with brands, since 73% of them prioritize engagement rate over follower count.
