Sober Motivation's InstagramEngagement

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sobermotivation
Sober Motivation

@sobermotivation · 268.4K followers

0.00%

Below average for your follower size

Niche relevance and content quality matter more than raw numbers

$250-$1K per post

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We will start with this profile.

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LowAverageGoodExcellent
157
Median Likes
8
Median Comments
20
Posts Analyzed
$250 – $1Kper sponsored post

Based on 268.4K followers · 0.06% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @sobermotivation to find brands, write emails, and help you close deals.

Your post rate

$250-$1K

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @sobermotivation's $250-$1K post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @sobermotivation's instagram audience is a fit and ask for $250-$1K per post.

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Switch to Carousels to Lift ER

Sober Motivation's current engagement rate of 0.06% is drastically below the mid-tier benchmark of 1-2%, and their median of only 157 likes on 268,410 followers signals a content format problem.

Details

Industry data shows carousels average 0.55% ER — the highest of any format — so replacing static single-image posts with 5-10 slide carousels (e.g., '10 reminders for hard sober days') gives the algorithm more swipe interactions to reward and gives followers a reason to save and return. Aim to post at least 3 carousels per week and track whether median likes climb above their current 157 baseline within 30 days.

Move 02

Engineer Comments to Fix 12:1 Ratio

Sober Motivation's like-to-comment ratio of 12.1:1 and a median of only 7.5 comments per post indicate their audience is passively scrolling rather than actively engaging, which suppresses algorithmic distribution.

Details

End every caption with a direct, low-barrier question tied to the sober journey — for example, 'Drop the number of days they\'re on below' — because comments carry heavier weight in Instagram's ranking signals than likes alone. Doubling their median comments from 7.5 to 15 would meaningfully move their overall ER closer to the 1% mid-tier floor without requiring any follower growth.

Move 03

Publish a Rate Card to Close Brand Deals

Sober Motivation's estimated brand deal value of $250-$1,000 per post is suppressed partly because 73% of brands prioritize engagement rate over follower count, meaning their 0.06% ER is actively costing them negotiating power.

Details

However, creators with a published rate card close deals 40% faster, so build one now anchored to their 268,410 followers using the $10-$25 per 1,000 followers benchmark, and add a 20-40% premium line item for any Reels deliverables. Pairing the rate card with a documented plan to improve ER — referencing the mid-tier 1-2% target — signals professionalism and gives brands a growth story to invest in.

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Sober Motivation's Instagram Engagement Rate: 0.06%