Katie Nessel | Sober𝘪𝘴𝘩 Mom's InstagramEngagement

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soberishmom
Katie Nessel | Sober𝘪𝘴𝘩 Mom

@soberishmom · 341.5K followers

0.00%

Below average for your follower size

Niche relevance and content quality matter more than raw numbers

$250-$1K per post

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We will start with this profile.

Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.

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LowAverageGoodExcellent
832
Median Likes
84
Median Comments
21
Posts Analyzed
$250 – $1Kper sponsored post

Based on 341.5K followers · 0.27% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @soberishmom to find brands, write emails, and help you close deals.

Your post rate

$250-$1K

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @soberishmom's $250-$1K post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @soberishmom's instagram audience is a fit and ask for $250-$1K per post.

Want Snippet to find brands and send the emails?

Close deals for me

No charge today

Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Replace Static Posts With Reels Immediately

Katie Nessel | Sober𝘪𝘴𝘩 Mom's Reels are generating a 37.83% engagement rate compared to just 0.29% on standard posts — a gap that makes Reels their single highest-leverage content format by a wide margin.

Details

Their overall account ER of 0.27% sits far below the 1-2% mid-tier benchmark, and shifting their posting mix heavily toward Reels is the fastest way to close that gap. Aim to make at least 4 out of every 5 new posts a Reel until their overall ER climbs above 1%.

Move 02

Convert Comments Into Conversation to Fix Ratio

Their like-to-comment ratio is 37.3:1, meaning their audience is passively liking rather than actively engaging — comments carry significantly more algorithmic weight on Instagram than likes.

Details

With a median of 84 comments per post, Katie Nessel | Sober𝘪𝘴𝘩 Mom already has a commenting audience; activate them further by ending every Reel with a direct, single-answer question tied to Katie Nessel | Sober𝘪𝘴𝘩 Mom's 'soberishmom' niche (e.g., 'What's your go-to sober weekend activity?'). Driving their comment volume up relative to likes will signal higher-quality engagement to Instagram's algorithm and help push their 0.27% ER closer to the 1-2% mid-tier benchmark.

Move 03

Publish a Rate Card to Accelerate Brand Deals

Their current estimated brand deal value of $250-$1,000 per post is suppressed by their low 0.27% ER, but their Reels' 37.83% ER is a powerful counter-narrative to lead with in brand conversations.

Details

Creators with published rate cards close deals 40% faster, and with 341,539 followers Katie Nessel | Sober𝘪𝘴𝘩 Mom can legitimately price feed posts at $10-25 per 1,000 followers ($3,415-$8,538 baseline) while using their Reels ER data to justify the 20-40% Reels premium on top of that. Build a one-page rate card that leads with their Reels ER stat and separates their Reels rate from their static post rate to reflect that performance gap.

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Katie Nessel | Sober𝘪𝘴𝘩 Mom's Instagram Engagement Rate: 0.27%