Sober Girl Society | The community for sober + curious women's InstagramEngagement

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sobergirlsociety
Sober Girl Society | The community for sober + curious women

@sobergirlsociety · 234.2K followers

0.00%

Below average for your follower size

Niche relevance and content quality matter more than raw numbers

$250-$1K per post

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LowAverageGoodExcellent
452
Median Likes
31
Median Comments
23
Posts Analyzed
$250 – $1Kper sponsored post

Based on 234.2K followers · 0.21% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @sobergirlsociety to find brands, write emails, and help you close deals.

Your post rate

$250-$1K

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @sobergirlsociety's $250-$1K post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @sobergirlsociety's instagram audience is a fit and ask for $250-$1K per post.

Want Snippet to find brands and send the emails?

Close deals for me

No charge today

Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Replace Reels With Carousel Posts

Their Reels are underperforming at 0.16% ER compared to their Posts at 0.23% ER — and industry benchmarks show Reels only outperform carousels for accounts under 50K followers, which Sober Girl Society | The community for sober + curious women is not.

Details

Shift their content mix toward carousels, which benchmark at 0.55% ER industry-wide, giving Sober Girl Society | The community for sober + curious women a clear format to close the gap between their current 0.21% overall ER and the 1-2% mid-tier benchmark. Aim to replace at least 2 out of every 3 Reels with carousel posts for the next 30 days and track whether median likes climb above their current 452.

Move 02

Add Direct Calls-To-Comment Every Post

Their like-to-comment ratio is 29.6:1, meaning their audience scrolls and double-taps but rarely stops to respond — comments carry heavier algorithmic weight and signal genuine engagement to brands.

Details

End every caption with a single, specific question tied to their sober lifestyle niche, such as asking followers to share their go-to alcohol-free drink or their biggest social pressure moment, to drive their median comments above their current 31.0. Since 73% of brands prioritize engagement rate over follower count, lifting comment volume is the fastest lever to improve their 0.21% ER and increase their brand deal value beyond the current $250-$1,000 per post ceiling.

Move 03

Publish a Rate Card to Close Deals Faster

Creators with published rate cards close brand deals 40% faster, and their current estimated value of $250-$1,000 per post likely undersells their potential when usage rights and exclusivity are factored in.

Details

At the industry standard of $10-25 per 1,000 followers, their 234,240 followers support a base rate of roughly $2,342-$5,856 per feed post — significantly above their current estimated range — and adding usage rights can stack an additional 25-50% on top of that base. Build a one-page rate card that lists their feed post rate, a 20-40% Reels premium, and a 30-40% exclusivity add-on for 30-day windows, and share it proactively in brand outreach.

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Sober Girl Society | The community for sober + curious women's Instagram Engagement Rate: 0.21%