Shift Volume Toward Posts Over Reels
Ngim Tai Zhi's Posts ER is 15.52% versus their Reels ER of 7.8% — nearly double the engagement on static or carousel content.
Details
Given that industry benchmarks show carousels and static images already outperform Reels in engagement rate, prioritize publishing more feed posts and carousels to capitalize on their existing audience's clear preference and protect their overall 13.33% ER.
