Shift Posting Strategy Toward Reels
Reels are generating a 17.56% engagement rate compared to just 0.41% on posts — a 42x performance gap that demands an immediate content pivot.
Details
Industry benchmarks confirm that Reels get higher reach for accounts under 50K followers, which directly applies to the 31,596-follower account of Sneha Das | Lifestyle Influencer. The account should aim to make at least 70% of new content Reels to capitalize on this outsized performance and close the gap between the current 0.43% overall ER and the 2.5-5% micro-tier benchmark.
