Shift Budget Toward Posts Over Reels
Shubham's Posts ER of 3.99% is more than double their Reels ER of 1.97%, meaning static posts and carousels are significantly outperforming their video content in engagement.
Details
Prioritize a content mix that leans heavier on posts — aim for at least 2 posts for every 1 Reel until their Reels ER closes the gap. Audit Shubham's last 5 Reels to identify whether weak hooks, length, or posting time are dragging that 1.97% down.
