Replace Reels With Carousel Posts
Their Reels ER is critically low at 0.02% compared to their Posts ER of 0.92%, meaning their static and carousel content is dramatically outperforming their video content.
Details
Industry benchmarks show carousels average 0.55% ER — which, while below their current posts ER, is 27x higher than their Reels ER. Immediately shift their Reels production time toward carousel posts and audit their last 5 Reels to identify whether low hook quality, poor audio, or mismatched content format is driving that near-zero engagement.
