Switch Immediately to Reels Format
Their current engagement rate is 0.06% — roughly 42x below the 2.5% micro-tier benchmark — and their median likes sit at just 22.5 per post.
Details
Reels are the highest-reach format for accounts under 50K followers and command a 0.52% average ER versus 0.45% for static images, meaning a format shift alone could meaningfully close the gap. Commit to posting at least 3 Reels per week for the next 30 days and track whether median likes move above their current 22.5 baseline.
