Convert Comments Into Conversation Threads
The like-to-comment ratio is 51.6:1, meaning likes are vastly outpacing comments despite an exceptional 115.03% engagement rate.
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To close that gap, end every caption with a direct, single-answer question to lower the barrier to reply — for example, 'Which would you pick: A or B?' Driving more comments will further reinforce the engagement signal to the algorithm and strengthen the case to brands, since 73% of them already prioritize engagement rate over follower count.
