Shift Volume From Reels to Posts
Sky Wongravee's Posts ER is 3.86% versus their Reels ER of just 1.50% — that's a 2.36 percentage point gap that is costing them meaningful reach and interaction.
Details
Given that the Reels reach advantage in benchmarks applies primarily to accounts under 50K followers, their 2.95M audience does not benefit from that algorithmic lift the same way smaller creators do. Audit their current content mix across the 26 posts analyzed and deliberately increase the share of static or carousel posts to capitalize on their stronger 3.86% Posts ER.
