Shift Feed Mix Toward Reels
Reels are already outperforming static posts with a 2.48% ER versus an overall 2.11%, and industry benchmarks confirm Reels get higher reach for accounts under 50K followers like Jess Martin, Licensed Esthetician at 4,363.
Details
Aim to make at least 50% of the next 10 posts Reels to capitalize on that reach advantage and push the overall ER closer to the nano-tier benchmark of 3.5-8%. A simple starting point: repurpose existing skincare post topics into 15-30 second Reels with a clear hook in the first 2 seconds.
