Double Down on Reels Production
Reels are outperforming static posts by a significant margin — 13.93% ER versus 5.39% for posts — which is nearly 3x the gap.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers (kshama | skincare | makeup is at 39,633), shifting the content calendar to prioritize Reels over static images is the single highest-leverage move available. Aim to replace at least half of the static post slots with Reels to compound that reach advantage while the account is still in this growth tier.
