Double Down on Reels Production
The Reels ER of 157.85% dwarfs the Posts ER of 1.44% and the overall account ER of 1.58%, showing Reels are the single biggest engagement driver for ANU - [ skincare + beauty finds ].
Details
Since Reels also get higher reach for accounts under 50K followers and the account is at 53,377, shifting the weekly content mix toward 60-70% Reels should pull the blended ER closer to the micro-tier benchmark of 2.5-5%.
